Is Your Constant ‘Creativity’ Slowing Down Your Business Growth?

When faced with slow sales, how often do you find yourself instinctively thinking that the solution is to create a new offer or service for your audience?

Maybe you have this impulse regardless of sales and find yourself going from one new offer to the next in order to keep your audience ‘interested’ in what you have to offer.

While on the surface this approach seems completely aligned with the creative entrepreneurial spirit, have you ever stopped to ask yourself if all this jumping around is actually slowing down your business growth?

Over the years, I've had the opportunity to collaborate with several entrepreneurs who often find themselves trapped in a cycle of constantly creating new offers and chasing predictable monthly revenue. They tend to move from one offer to the next without considering their overall product suite and how they can optimise their existing offers for sustained success.

If you've ever found yourself caught in this pattern, I strongly recommend shifting your mindset from this short-term, reactive approach to a broader perspective that focuses on creating impactful offers that not only generate immediate results but also actually help you to also move your bottom line forward in a meaningful way long-term.

Here are 3 practical ways that you can start to create this shift:

1/ Make sure you have a form of evergreen marketing mixed into your social strategy - whether this is a blog, YouTube channel or Pinterest. This means that you can start to build ‘behind the scenes’ traffic  which doesn’t typically need as much input from you (once the content is created) as IG content for example.

2/ Map out your whole product suite and see if there are natural upsells and/ or downsells between products. It’s important to think about this from the perspective of your audience and what are the next steps they need to move forward with their pain point. Once you have a clear idea on this you can then create upsells/ downsells on checkout pages and in email sequences.

3/ Look at your stats! Go back and look at the stats for each of your offers and how they have performed in the past. Start with the low-hanging fruit (the best seller) and go through the whole funnel from start to finish and ask yourself, How can we improve this? Could I update the content? Does the sales page need some updated testimonials on it? Is the checkout process smooth and automations connected up? There will always be small tweaks and upgrades that you can make to your funnel so carve out the time to go through and optimise it so that you know even if you’re not actively promoting it that it can dreamily sell in the ‘background’. 

Yes, as entrepreneurs we want to make sure that we’re staying ahead of the curve by offering impactful and relevant solutions to our clients. However, it's equally important to dedicate time to optimising what we already have as this can pay off dividends in the future, and start to help you establish a stable foundation of monthly income upon which you can scale and grow your business.

Looking for support around getting started with this? We help multi-passionate female entrepreneurs not only launch new offers but also optimise their funnels and implement evergreen sales systems. Take the first step today by booking an audit call to get our eyes on your offers and we will provide you with a personalised report of next steps to take in your business.