How To Navigate Slow Sales In Your Launch
You’ve spent weeks and months pouring all your attention into creating your offer and getting all your launch pieces together, open cart has hit and the tsunami of sales that you were hoping for hasn’t quite happened.
You panic!
Self-doubt creeps in and you feel defeated - your energy dips and you withdraw but this is the time that you need to be putting your best foot forward so here are my top tips for what to do during the open cart lull to make sure that you can get back on track.
First of all, this is completely normal. On all the launches I have worked on there is always always a dip in sales after the initial open cart. It can be really disheartening to experience but please know that it happens to everyone!
One of the first things I advise clients to do when we are planning out their launch is to make sure that both before the open cart and during it, they have pencilled in some downtime.
I know it sounds completely counter-intuitive when you are doing a live launch because you feel you should go, go, go the whole time but if you have been working on this for weeks and months the energy and anticipation build so much that you will feel exhausted and so it’s much better to have some time blocked out to switch off.
Treat yourself to a day out or a nice lunch out and do your best to switch off from the launch and your expectations. Easier said than done I know but it will help your energy levels so much.
Another top tip for when sales are slow is to make sure that you are not retreating - keep engaging, and keep having conversations with potential leads, especially if your offer is high ticket. When we work on high ticket launches I like to keep our clients updated with who is landing on their sales page so that they can make sure that they’re engaging with those people and potentially inviting them to have chats about the offer.
Make sure that you have an abandon cart sequence on. If you have a low-ticket offer then this can really help recapture the interest of buyers, especially if you offer a timed discount or bonus to incentivise them to come back. With higher ticket offers (over £1000) I would suggest inviting them on to a call to discuss any questions that they might have about the offer.
Early bird offers are often used to get sales early on in the open cart process but another way to capture sales later down the line is to hold back on a bonus and announce it later down the road. You can also announce a payment plan later on in open cart to help boost sales and tip anyone over who may be on the fence.
Whatever your launch results, it’s important that you view it all as a lesson. It is extremely rare for someone to do a first launch or have every single one of their launches be a total success.
If you have had a few sales then celebrate this! People have put their trust and investment in you and rather than focus on the lack of sales view this as an opportunity to serve these people even more and guide them with their transformation. Don’t think about launching straight away again or dumping your offer - use this time to refine your marketing message, make your offer even better and build your audience.
Had no sales from your launch? Don’t throw in the towel yet- ask yourself do I need to work on building and warming up my audience? Or do I need to go back and relook at my messaging? Am I making it clear who I help and how I help them with this offer? Am I making it clear the transformation that they will achieve by taking part in this offer?
The journey to a successful product launch is not a straight path. It's filled with twists, turns, and occasional slowdowns. But remember, even in the face of slow sales during your launch, it's not a sign of failure, but a call to reassess, re-engage, and re-ignite your marketing strategies.
Remember, your ideal client is looking for experts who can provide solutions to her pain points, and with your commitment, passion, and hard work, you are well-equipped to help her transform her life and business. So, don't let slow sales dishearten you. Instead, see them as an opportunity to refine, improve and ultimately, bring your vision to life. Remember, the good work and dedication you put into your entrepreneurial journey will inevitably pay off!
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